Snyder’s of Hanover
Pretzels, Baby

Pretzels were being forgotten.
The pretzel lady had no choice but to come out swinging.


Twitter War

The Pretzel Lady asserted snack dominance on internet. Andy Richter got in our way and paid dearly.

It’s 3 minutes long,
but I promise it’s worth it.


Twitter Peace

But we didn't just ban pretzel haters. We also encouraged pretzel enthusiasts.

Also 3 minutes long, also worth it.

Trophies: Gold Clio, ANDY Bronze, Webby
Press:
Adweek, AdAge, FastCo
With: Mark Bielik, Ian Reichenthal and more at Barton F. Graf.
Directed by Harold Einstein.