Bright Health is an health insurance company. But a new friendly, not-sucky kind.
So when it came time to cast Bright Health customers for our campaign, we made them out of happy felt.
Shorter videos peppered the airwaves and Instagram-waves to remind people to sign up for Bright Health before the deadline.
Every time Bright Health entered a new city, we introduced our puppets with fun billboards. Beautiful monochromatic sets amplified the happiness of it all.