Goldfish
Chilean Sea Bass

How do you get more adults to think of Goldfish as a snack for adults?
Give it a more adult name.

The PR folks said it earned 14 billion impressions, which is almost 2x the Earth’s population, so I don’t understand what an impression is but we got a lot of them. It was listed among the Top Ads of the Year.

Press: ABC News, Fox News, CNN, NY Post, USA Today, and 3026 more (seriously).
With: Howard Finklestein and more at Mischief.
Directed by Pete Marquis.