Ketel One Vodka
You Don’t Understand,
It Has to Be Perfect

The Nolet family has been making Ketel One vodka for eleven generations. That's a lot of pressure on the current Nolet generation. But apparently that pressure makes for good vodka.

Billboards informed the public of exactly why
Ketel One is so good.

There was a lot more. Here’s the full case study.

With Richard Langhorne, Zach Madrigal, Nick Kaplan, Nate Naylor and more at Barton F. Graf. Directed by CANADA.