Ketel One: It Has To Be Perfect

The Nolet family has been distilling spirits in Schiedam, Holland for eleven generations. So when it's your turn to uphold a 325 year legacy, you can't just make good vodka. You don't understand. It has to be perfect.

Adweek wrote a nice piece about the campaign.

big credits go to Richard Langhorne, Zach Madrigal, Nick Kaplan, Nate Naylor and more at Barton F. Graf. THEY PRODUCED THE CAMPAIGN.
Mark Bielik and I helped win the business with this concept and wrote on the above.
Directed by CANADA.