Little Caesars
Social Stunts

Little Caesars is a challenger brand. A pizza-disrupter. So their online presence had to be disruptive, too.

 

Pizza Jingles

Little Caesars wanted to plaster the internet with their own “5 Dollar Footlong” song for pizza. Instead, we gave them these babies.

 

Fireworks

We asked Little Caesars fans to show their love for our new pizza by launching a firework. 800 million people responded! Creativity said we won the internet, and Adweek called it the most explosive Twitter stunt in world history.


Difficult Pizza Website

When Little Caesars asks for a radio spot, you don’t just write a radio spot! You write the longest URL of all time.

With Mark Bielik and the smarty-pants at Barton F. Graf.