Sour Patch Kids
Sour, Then Sweet
We did not create the long running Sour Patch Kids campaign. But the brief graced our office, and I like to think that the decapitations, impalings, and car smashings pushed the campaign a little darker.
If you have a spare 25 minutes you can watch the Sour Patch Kids demolish a gingerbread house in real time. Great for the holidays!