Dead Mouse Theatre
When you kill as many mice as Tomcat, what will you do with them all?
Our answer was to put them to use in a theater production of course.
And it worked—we sold mouse poison like hot cakes.
We dressed up dead mice for every occasion on Tomcat’s social channels.
In Season 2…
Tomcat wanted more! So the next year, we introduced Turbo Tom, the dead stunt mouse who loves to die fast.
Turbo Tom had his own action figure and theme song.
He was delivered to fans in a miniature chrome coffin.