Tomcat kills lots of mice. Which leads to the important question ...
What will we do with all these dead mice?
Dressing up dead mice for their Tumblr page was important work, too.
The campaign won a gold pencil at the One Show, was Adweek's Ad of the Day, then dads across America saw it on the SpikeTV special, Funniest Commercials of 2014. Then Tomcat sold 30% more product and awarded our agency the entire Scotts brand portfolio.